the story

 A brand based on the California dream... Simplicity, Comfort, Style and Quality. Every piece by florence+floyd is handmade in our beautiful little studio in Silverlake - Los Angeles. We live by the motto that love is in the details and strive to create art and beauty through these pieces. Each piece soft to the touch, comfortable and luxurious, with an emphasis on quality over all else. We source eco-friendly and organic fabrics as well as dead-stock inventory and yardage that would otherwise be wasted.

Inspired by the original Florence and Floyd, Florence with her classic New York style and Floyd with his California charm. Both born in 1919, Florence and Floyd met in San Diego, California.  Together they went on to raise a family while following their dream to race motorcycles across the United States. Floyd becoming a legend in the sport, winning at Daytona Beach in 1948. 

Florence and Floyd left a beautiful legacy of dreaming big and following their hearts. 

Let their story inspire you...

Live the life you once imagined, Follow your Heart, Chase your Dreams, Never Settle, Immerse yourself in Beauty, Allow your head to bow to your Heart, Live your Dream, and Pour yourself into something that you love, Everyday!



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